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Graphic Design Help

I would imagine anybody with a trade, a craft, a specialty feels this: the power of helping those who need your skills but cannot afford them.

I guess that is the power of empowerment. 

A short while ago I did a business card for Abed. Who is Abed? He is a Syrian refugee. A father of three, Abed and his family arrived in Canada last year after three years of upheaval and uncertainty. Three years of struggle and stress that most of us on this continent have no understanding of. He was a photographer back home. Needless to say, his equipment and portfolio did not come along with him. I was asked if I could put a business card together for him to better help him make a go it in Arnprior, where him and his family have been supported and accepted.

Other than being an excuse to showcase my favourite colour combo, this post isn’t about me. It’s just a small, small reminder that we are all pretty lucky in this part of the world and there are those who need a portion of our fortune and lucky. 

And if you need a photographer, give this guy a call.


Graphic Design Inspiration #7

Am I am just a wannabe cinematographer? There are some movies I love watching purely for the colour and composition of the scenes. In the past week, I have watched ‘Arrival’ three times. Three times! 

Of course, at the top of any list of stunningly composed films has to be ‘2001: A Space Odyssey.” Seemingly not a second of film is wasted on creating anything less than perfection.

Another film on my list is ‘Man on Fire.’ I am a sucker for that vibrant, over-exposed, passionate palette.




You gotta own it, love it

One rule I have learned over the years is that the most brilliant design, approach, or rationale matters little if the client isn’t comfortable with it.

A simile I often use with clients is to ask them to think of my work as a jacket they might wear. A jacket that may have the most exclusive fashion label sewed on to it; the fabric may be the most exquisite they will ever own; it maybe the most sought after fashion item going. Yet if that jacket isn’t to their liking, if they don’t feel comfortable in it, then the label, material and value of the jacket accounts for nothing.

You need to be able to wear a jacket that you feel comfortable in.

And that is the same with a design. Whether it is a logo or a design of an annual report, the client needs to stand behind it with confidence. They need to feel confident in what the design says about them.

So sometimes the work I do, well, it may not be the best. But it is what the client feels comfortable with.

One rule I have learned over the years is that the most brilliant design, approach, or rationale matters little if the client isn’t comfortable with it.

A simile I often use with clients is to ask them to think of my work as a jacket they might wear. A jacket that may have the most exclusive fashion label sewed on to it; the fabric may be the most exquisite they will ever own; it maybe the most sought after fashion item going. Yet if that jacket isn’t to their liking, if they don’t feel comfortable in it, then the label, material and value of the jacket accounts for nothing.

You need to be able to wear a jacket that you feel comfortable in.

And that is the same with a design. Whether it is a logo or a design of an annual report, the client needs to stand behind it with confidence. They need to feel confident in what the design says about them.

So, while the end product may not be the ideal solution,  it is what the client feels comfortable with.


Graphic Design Inspiration #6

For me, a visit to Montreal is always inspiring. Walking the streets and taking in the vibrant street art, store-front advertising, promotional posters and billboards, puts a creative spring in my step. And those steps always lead me to one of my favourite stores in the world: L’Affichiste

Located in old Montreal, just around the corner from the Notre Dame Basilica, L’Affichiste is a gallery of authentic vintage posters. No repos here! Walking into the gallery is like stepping thru a portal taking you back through advertising and design of the past century.

If you visit, please don’t buy these posters…I am saving up for them!

L’Affichiste is located at 471 rue Saint-François Xavier.


 

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